Close-up of curly grey hair with text "Done in 10 minutes."

The video begins with a close-up of curly grey hair, with text overlay "Done in 10 minutes." A hand then touches the hair. The scene shifts to a bottle of Polar Hair Care Black Hair Dye Shampoo. The video then shows someone applying the shampoo to dry hair, working it in like regular shampoo. The hair is then rinsed. Text overlay says "Lasts up to 6 weeks." Finally, the video shows someone blow-drying dark hair, with text overlay "Way easier than salon visits." The final shot is of the Polar Hair Care bottle with text overlay "you can grab it at polarhaircare.com and thank me later!"