The question 'WHAT KIND OF SKIER ARE YOU?' immediately engages the viewer.

The ad opens with a close-up of a pink POC ski helmet and goggles against a dark background. Text asks 'WHAT KIND OF SKIER ARE YOU?'. Below are three options: 'ALL MOUNTAIN', 'BACKCOUNTRY', and 'SKI RACE'. The scene then transitions to a dynamic shot of a skier in a grey helmet and orange goggles, carving through deep powder snow, kicking up a spray. The 'BACKCOUNTRY' option is highlighted. The ad cycles between these two visual styles: a product shot and an action shot, with the text options remaining constant.