A close-up of a sleek black electric toothbrush.

The ad opens with a close-up of a black Philips Sonicare electric toothbrush on a bathroom counter. It then transitions to a woman brushing her teeth, smiling. The video shows close-ups of the toothbrush head and its bristles, demonstrating its cleaning action. Animated graphics illustrate the removal of plaque and bacteria. The woman is shown smiling and looking refreshed. The ad concludes with a shot of the toothbrush standing in water, with ripples, and the Philips Sonicare logo.