The initial question 'SEULEMENT POUR LA LAINE?' posed against a soft pink sweater.

The ad opens with a close-up of a pink knitted sweater and a bottle of Perwoll. Text appears asking if Perwoll is only for wool. The scene then transitions to a yellow sweatshirt, a black shirt, and finally black jeans, each with the word 'NON' appearing on screen. The ad then shows different types of clothing like hoodies, t-shirts, and robes, with text indicating Perwoll renews them. The final scene displays three bottles of Perwoll (black, white, and red) against a collage of colorful clothing.