A close-up of a cute, scruffy dog being petted.

The ad opens with a close-up of a small, scruffy dog being petted by a person. The Persil logo appears. The scene shifts to a person holding the dog, which is wrapped in a white hoodie. Another person joins, and they both hold the dog, which is now wrapped in a white towel. The scene changes to a man in a bathroom holding a stained white towel, smiling. He then holds a bottle of Persil Universal Kraft-Gel. The gel is poured into a washing machine. Close-ups show the cleaning action on fabric and the inside of a washing machine drum. The ad concludes with a couple sitting on a couch with the dog, smiling, and then a final shot of the Persil bottle and logo.