The large red text "FINI LE GRIS" and the visual contrast between dull and bright white t-shirts.
The ad opens with a man in a white t-shirt looking at his sleeve, with the word "FINI" in large red letters on the left. The text changes to "FINI LE GRIS" and a bottle of Persil detergent appears. Two men in white t-shirts are shown, one looking dull and the other bright white. Text appears stating "5x PLUS BLANCS" and "5x plus blancs". A woman in a white dress laughs, with the text "SHOW TIME" appearing. Another woman laughs, with the text "CLATANT SANS EFFORT". The ad then shows abstract visuals of fibers and the text "Technologie DEEP CLEAN". Finally, a bottle of Persil Universal Deep Clean is shown with the text "PROPRETÉ EN PROFONDEUR" and the Persil logo.
