The large red Persil logo and the bottle of detergent.

The ad opens with a close-up of a bottle of Persil laundry detergent. The camera then pans to show a line of identical men, all wearing white t-shirts and jeans, walking forward. The number of men increases as the camera moves, creating a sense of repetition and emphasis. The final man in line is smiling and looking directly at the camera. The ad uses a clean, white background throughout.