The large, bold red Persil logo and the detergent bottle.

The ad opens with a close-up of the Persil logo and a bottle of Persil detergent. It then transitions to a series of men in white t-shirts and jeans, appearing in a staggered line. The number of men increases, and the t-shirts become progressively whiter. The final shot shows a single man in a very white t-shirt, smiling, with the Persil bottle and logo prominently displayed.