The initial close-up of the Pepsi cup being held in a lively, crowded environment.

The ad opens with a close-up of a Pepsi cup being held by a person in a crowd, with blurry people in the background. The cup is then shown from a slightly different angle. Next, a Pepsi Max can is shown on a table with food, and then a close-up of the can. Finally, three Pepsi Max cans are shown against a black background with text.