Close-up of a woman's radiant hair and the Palette hair dye box.

The ad opens with a close-up of a Palette hair dye box, then transitions to a woman walking out of a building, looking confident. She is then shown in a trench coat, holding an umbrella. The ad features close-ups of her hair, highlighting its shine and color. Finally, it shows four different shades of Palette Deluxe hair dye boxes lined up, with a "No.1" badge.