The vibrant packaging of the Palette Deluxe hair dye box.

The ad opens with a close-up of a box of Palette Deluxe hair dye, specifically the 'Deep Natural Black' shade. The camera then transitions to a woman with long, dark, voluminous hair, tossing her hair and smiling. A split screen shows a woman's scalp before and after applying hair dye, highlighting the grey coverage. The ad then shows a lineup of four different shades of Palette Deluxe hair dye boxes, each featuring a model with the corresponding hair color. The final shot is of the four boxes arranged together.