A man dressed as a cowboy with a fake mustache and hat.

The video opens with a stack of Paleovalley beef sticks in various flavors. A hand grabs a few, and then a man dressed as a cowboy, complete with a fake mustache and hat, puts them in his shirt pocket. He then pulls them out one by one, highlighting their features and flavors. The scene transitions to him eating one and giving a thumbs up. The video ends with him running off-screen.