The striking neon OREO BTS sign and the gathering of the BTS members.

The ad opens with a neon-lit, urban street scene at night, reminiscent of East Asian cities. A large, illuminated OREO BTS sign is prominent. A group of seven young men, presumably BTS, walk down the street and gather. Close-ups show a purple OREO cookie with BTS branding and a brown sugar pancake flavor creme. The members interact, with one taking a bite of the cookie. The ad transitions to show the packaging and then a final shot of the product with fireworks in the background.