The split screen showing three diverse women with curly hair contrasted with a hand placing sticky notes on generic hair products.

The ad opens with a split screen. On the left, three women with different types of curly hair smile. On the right, a hand places sticky notes on a bottle of hair product. The sticky notes read 'USING' and 'GENERIC'. The right side then transitions to show a phone displaying a 'Curl Quiz' interface, followed by a person taking the quiz, and then a series of product bottles. The final scene shows a woman holding a gift box of hair products and then shaking her curly hair.