The initial stark black and white text and graphics create intrigue.

The ad opens with black screens featuring white text and lines, then transitions to a close-up of a silver spray can with the 'ONE/SIZE' logo. The can is shown with water droplets, and a hand applies swatches of makeup to an arm. The ad then shows close-ups of two women, one with dark skin and one with lighter skin, with makeup applied. The spray can is shown being used, and the ad ends with the 'ONE/SIZE' logo and text.