A man in a lab coat holds a red balloon and asks 'Bags under your eyes?'

The video opens with a man in a lab coat holding a red balloon, then transitions to him explaining the cause of under-eye bags. He uses graphics of blood vessels and leaky pipes to illustrate fluid retention. The video then shows a man applying an eye cream with a rollerball applicator, followed by a montage of men's faces and statistics about the product's effectiveness. The final scenes show the product packaging and a call to action.