The initial transition from a blank screen to the brand name 'oceane' and then the word 'LMTD' creates intrigue.

The video opens with a blank white screen, then transitions to a black screen with the brand name 'oceane' in white text. This is followed by the text 'LMTD' in white outline. The video then shows two women, one whispering to the other, who reacts with surprise and covers her mouth. The ad then showcases various eyeshadow palettes and liquid eyeshadows from the 'oceane' brand, with close-ups of the product colors and textures. Models are shown applying the makeup, with dramatic eye looks being created. The video also features 'oceane' blush sticks. The final scenes show a collection of all the products arranged aesthetically, ending with the brand name 'oceane' on a black screen.