The POV text combined with the woman yawning and the cold weather forecast.

The video opens with a woman yawning and covering her mouth, then looking thoughtful. It cuts to a close-up of a smartphone displaying weather for Minneapolis with a temperature of -2 degrees Celsius, and a jar of O'Keeffe's Working Hands cream. The next scene shows the woman walking in the snow, then dancing playfully. She is then shown putting the O'Keeffe's jar into her pocket, and later taking it out to apply cream to her hands. The video ends with a close-up of the O'Keeffe's jar.