A close-up shot of a jar of Nutella.

The ad opens with a jar of Nutella on a wooden table, then shows a woman holding the jar and a knife. Close-ups of Nutella being scooped out and hazelnuts are shown. The ad then transitions to a split screen showing Nutella being spread on a crepe and toast, and a finished donut with Nutella. Finally, a mother and son are shown at a table, with the son eating toast with Nutella. The ad ends with a shot of pancakes with Nutella and berries on a table, with text overlays.