A person grooming a poodle with a dramatic expression.

The ad opens with a shot of a person grooming a white poodle, with the NIVEA logo and text about wrinkles. The camera then zooms in on the poodle's face, followed by extreme close-ups of human skin showing wrinkles. A dropper applies serum to the skin. The final shot shows the NIVEA Q10 Dual Action Serum product with its packaging against a blurred cityscape background.