The initial question "Kan sukker forårsårsage RYNKER?" (Can sugar cause WRINKLES?) presented with a concerned facial expression.

The ad opens with a woman looking at her phone with a concerned expression, with tall buildings in the background. Text appears asking if sugar causes wrinkles. The scene quickly cuts to a close-up of another woman's face, also looking surprised. Then, a bottle of NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum is shown being held against a blue sky. The serum is applied to a person's skin. Another close-up shows a finger touching wrinkles near an eye, with text about preventing and reducing wrinkles. The ad then shows a woman smiling, with text indicating "4X more effective". Finally, the NIVEA Q10 serum and day cream are displayed together, followed by two women smiling and embracing, with text about letting skin show strength. The ad ends with a close-up of a woman's face and the NIVEA logo.