The "GLOW UP" text overlay and the selfie-style opening.

The video opens with a woman taking a selfie, with the text "GLOW UP" appearing. It then transitions to a close-up of her face, with "GLOW MORE" appearing. Another woman joins her, and the text "GLOW LEFT" appears. The scene then shifts to a product shot of NIVEA Luminous Skin Glow serum, with the text "GLOW" in large letters. The product is shown being applied to skin, and then a close-up of the bottle with its key ingredient, Thiamidol, is highlighted. The ad shows three women, each with a number and a benefit: 1. REDUCE PIGMENTARY SPOTS, 2. REFINE PORES, 3. HYDRATE SKIN. The final shots show the women looking radiant and the product again, with the tagline "INSTANT 3D GLOW".