The close-up of the Nike logo and '24.7' on the fabric.

The ad opens inside a bus with a young man in a white t-shirt. He looks out the window and then reaches for a grey jacket draped over a seat. The camera focuses on the jacket as he touches it, showing a Nike logo and '24.7'. He then puts on the jacket and pants, which appear to be a matching tracksuit. The scene transitions to him exiting the bus with a duffel bag, walking towards a large open garage door. The camera follows him as he walks away from the bus and towards the garage, with text appearing on screen.