The roaring lion's head animation and the "NEW LION PROTEIN" logo.

The ad opens with a stylized roaring lion's head against a dark, gradient background with purple jagged edges. The Nestle logo appears in the top left. Text "NOUVEAU LION PROTEINE" appears at the bottom left. The scene transitions to the "NEW LION PROTEIN" logo with the lion's head. This is followed by text "RÉVEIL LE PETIT-DÉJ" which then transitions to a close-up of a person shouting "AAAAA". The ad then shows a swirling vortex of chocolate and caramel, with two square biscuits, one chocolate and one plain, falling into it. Finally, it shows a box of "LION PROTEIN" cereal with caramel & chocolate flavor, a glass of milk, and an apple. The tagline "RUGIR DE PLAISIR" appears on the right. The ad has a fast-paced, energetic editing style.