A man with cracked, stone-like skin texture looking distressed.

The ad opens with a close-up of a Native body wash bottle, then transitions to a man with a cracked, stone-like skin texture looking distressed. Another man, dressed in a toga, appears and explains that sulfates are drying him out. The first man then uses the Native body wash, his skin becoming smooth and refreshed. The ad ends with both men holding the product and smiling.