The close-up of the mint package opening and the man's surprised reaction.

The ad opens with a close-up of hands opening a small blue and white package of mints. The camera then cuts to a man's face as he puts a mint in his mouth, his eyes widening in surprise and pleasure. The scene shifts to a product shot of two packages of Mynthon Zip Mint and loose mints on a blue, icy background. The pacing is quick, with rapid cuts between the product and the man's reaction.