A woman holding a box with a handwritten "We lied" note.

The ad opens with a woman holding a box labeled "Muddy Mat" and a handwritten note saying "We lied." The video then shows dogs walking on various mats, demonstrating their absorbency and comfort. It highlights the mats' ability to trap dirt and water, and features shots of the mats being used in different home settings like hallways and back doors. The ad also shows the mats being machine washed and tested for durability. It concludes with a promotional offer for a sale and free gifts.