The sudden discharge of a firearm.

The video opens with a man driving a utility vehicle through a wooded area. It then cuts to a close-up of a firearm being discharged, followed by a shot of a protein bar. The next scene shows hands in camouflage gloves preparing something, and then a hand pouring a powder from a packet into a water bottle. The ad concludes with a man drinking from the water bottle, with the brand logo prominently displayed.