A person sliding down a snowy slope, kicking up snow.

The ad opens with a person in a purple helmet sliding down a snowy slope, kicking up snow. This transitions to a person in a fluffy purple cow costume. Then, a person in a purple hoodie holds up a sign with text and the number 4000. The final scene is a wide shot of a purple Milka cable car with people inside, traveling over a snowy mountain landscape. Various Milka chocolate products are displayed at the bottom.