A bright pink lipstick tube held by a fuzzy pink teddy bear.

The ad opens with a close-up of a bright pink lipstick tube, then pans out to reveal it's held by a fuzzy pink teddy bear. The scene transitions to show multiple lipstick tubes in various shades, with text highlighting the number of shades. Another scene shows two lipstick tubes partially obscured by fuzzy pink material, with text about the finish. The ad concludes with a blurred shot of the teddy bear holding the lipstick, then a clearer shot of the bear with the Maybelline logo.