The iconic Maybelline New York logo superimposed over the New York City skyline.

The ad opens with a sweeping shot of the New York City skyline, featuring the Maybelline logo. It then transitions to close-ups of Maybelline Super Stay Matte Ink lipstick, showcasing its packaging and application. A woman applies the lipstick, and the ad cuts between her and scenes of people enjoying themselves, including a couple kissing. The pacing is dynamic, interspersing product shots with lifestyle imagery.