The large, vibrant pink neon "SKY HIGH" sign.

The ad opens with a close-up of a large neon sign that spells out "SKY HIGH" in pink letters, with "MAYBELLINE NEW YORK" below it. A tube of mascara is placed in the center of the sign. The scene then transitions to a blurry, fast-paced montage of the "SKY HIGH" lettering and a close-up of a woman's eye with mascara applied. The ad then shows a woman applying mascara, followed by a shot of the New York City skyline. The pacing is quick and energetic.