The rapid montage of diverse women's eyes with striking makeup.

The video opens with a montage of close-ups of various women's eyes, showcasing different eye makeup looks. The editing is fast-paced, with quick cuts between the eyes. The brand logo 'MAX FACTOR X' appears overlaid on one of the eye shots. The scene then shifts to a product shot of a mascara tube, with the text 'LONG LASH ERA 2023' visible. A close-up of the mascara wand being dipped into the tube follows, with the word 'NIEUW' (Dutch for 'new') appearing in a white text box. The video then shows a woman holding the mascara product, with text indicating 'TOT WEL 50% LANGER UITZIENDE WIMPERS' (up to 50% longer looking lashes). This is followed by a split-screen showing before and after shots of lashes, emphasizing the lengthening effect. The ad concludes with the Max Factor logo and tagline.