The close-up of the lipstick and the "new mellow blur" text.

The video opens with a close-up of a hand holding a small, light-pink lipstick tube. The text "new mellow blur" appears on screen. The scene then shifts to a woman sitting on a bed, applying the lipstick while looking in a handheld mirror. She then looks into a larger mirror in a hallway, and finally, she looks directly at the camera with a subtle smile. The final shot is a close-up of her lips with the Max Factor logo.