Close-up of a woman's eyes with dramatic lashes.

The ad opens with a close-up of a woman's eyes, then transitions to a shot of a mascara tube with gold lettering against a pink background. The mascara wand is shown being pulled out of the tube, revealing a fine brush. The ad then shows a woman holding the mascara tube and applying it to her lashes. A close-up of the woman's eye shows dramatically lengthened lashes. The ad ends with the Max Factor logo.