Close-up of a woman's eyes with perfectly defined, long lashes.

The ad opens with a close-up of a woman's eyes, showcasing long lashes. The Max Factor logo appears. The scene then shifts to a close-up of the mascara tube, with the text 'LONG LASH ERA 2023' visible. The mascara wand is shown being pulled out of the tube. A woman's lips and chin are shown as she holds the mascara. The ad then returns to a close-up of an eye with dramatically lengthened lashes. The final scene is a black screen with the Max Factor logo and tagline.