Close-up of a woman's eyes with dramatically long lashes.

The ad opens with a close-up of a woman's eyes, showcasing long lashes. The text 'MAX FACTOR X' appears. The scene then transitions to a shot of a mascara tube, with the text 'LONG LASH ERA' visible. The mascara tube is opened, revealing the brush. The ad features a montage of the mascara being applied to lashes, with repeated images of the product and the woman's eyes. It emphasizes the lengthening effect of the mascara, showing a comparison of lashes before and after application. The ad concludes with the Max Factor logo.