The initial shot of red slime being poured onto fluffy treats.

The ad opens with a close-up of a hand drizzling red slime onto two fluffy, round treats, one pink and one white, against a vibrant purple background. This transitions to a close-up of lips with purple lipstick, a finger touching them. Then, the treats are shown floating and bouncing, with a cookie featuring the 'SPONCH' logo appearing below them. The treats then collide and split, with text appearing. Finally, the products are shown in their packaging.