The initial close-up of a hand interacting with a balloon.

The ad opens with a close-up of a hand holding a white balloon, then transitions to a woman sitting on the floor, blowing a bubble with the balloon. The scene shifts to a woman in a dark blazer holding wine glasses, then pouring liquid into one. Finally, a close-up shows a woman lighting a match. The Maje logo and 'Nieuwe collectie' text are consistently present.