The initial close-up of the decadent Magnum ice cream bar against a dramatic mountain backdrop.

The ad opens with a close-up of a Magnum Bliss ice cream bar, covered in chocolate and nuts, set against a snowy mountain landscape. The text 'NUEVA' appears in a purple circle. The ice cream bar then transitions to a shot of the packaging, followed by a woman closing her eyes in pleasure as she takes a bite. The final scene shows the ice cream bar and its packaging again, with the mountains in the background. The pacing is slow and luxurious.