A woman's surprised reaction to a cereal box in a grocery store aisle.

A woman is in a grocery store aisle, looking at shelves stocked with Magic Spoon cereal boxes. She picks up a box, then a spoon, and is surprised by what she sees. The scene transitions to a stylized background with animated elements. She eats the cereal, looking delighted. The ad ends with a shot of the cereal bowl and boxes, with website information.