The close-up of the biscuit box with cartoon characters and the hand holding it.

The ad opens with a close-up of a hand holding a box of LU Prince biscuits. The box features cartoon characters and images of the biscuits. The scene then transitions to a wider shot showing two cartoon characters, a man and a child, standing in a backyard with a soccer goal and a soccer ball. A smartphone is held up, displaying an augmented reality experience with animated confetti and music notes. The AR experience shows the same cartoon characters and a message. The ad ends with the text "Maak jouw zingende kaart" (Make your singing card) and "Deel ze met je allerliefste" (Share them with your dearest).