Close-up of a teddy bear-shaped baking mold with flour.

The video opens with a close-up of a teddy bear-shaped baking mold dusted with flour. It then transitions to shots of fresh strawberries, followed by a close-up of yellow batter being poured into the mold. The batter bakes into a golden-brown teddy bear cookie, which is then shown with chocolate-colored spots. A child is shown holding and looking at the cookie. Another shot shows a hand holding a cookie with a bite taken out, revealing a red jelly filling. The final scenes display Lu Lu brand cookie boxes, one for 'L'Ourson Fraise' (Strawberry Bear) and another for 'La Barquette Chocolat' (Chocolate Tray). The ad concludes with a variety of Lu Lu cookies and the brand logo.