A child's hand holding a cute teddy bear cookie.

The ad opens with a close-up of a child's hand holding a teddy bear-shaped cookie. The cookie is then placed on an apple. The next shot shows a young boy looking at the cookie with delight before taking a bite. The ad then transitions to a product shot of two Lu cookie boxes and an apple on a wooden table, followed by a montage of various Lu cookies. The final shot is a blurred background with the Lu logo and a tagline.