The initial close-up of packing a suitcase and the city view.

The video opens with a close-up of a suitcase being packed, with a city skyline visible through a window. A hand places a box of Pims cookies into the suitcase. The camera then focuses on the cookie box, which is shown through a smartphone screen, as if using an augmented reality filter. The filter animates the cookies into a flower-like shape around the box, and text appears. The scene then shifts to a kitchen counter with several different LU cookie boxes displayed. The final shot shows all the cookie boxes together with text overlay.