The video starts with a close-up of a woman's wavy hair and the text "ICH HABE DIE CURLY HAIR METHODE AUSPROBIERT."

The video features a woman with wavy blonde hair who is trying out the "Curly Hair Method." She demonstrates how hair texture can change due to improper care or heat styling, showing examples of damaged hair. The ad then transitions to a quiz interface from "Lockenbox" that helps users identify their hair type and find suitable products. The video shows different hair types and product displays, concluding with a call to action to start the quiz.