The initial close-up of the cheesy, meat-filled 'Crazy Puff'.

The ad opens with a close-up of a cheesy, meat-filled pastry called a 'Crazy Puff' against an orange background. The word 'PUFFS' appears in large white letters. The camera then zooms out to reveal the full product, 'Cheesesteak Crazy Puffs,' with more detail. Finally, three Crazy Puffs are stacked on a yellow plate, with a Little Caesars box in the background. The ad ends with the Little Caesars and NFL logos.