A sleek, futuristic litter box that cleans itself.

The ad opens with a black and white cat using a Litter-Robot in a modern bathroom. The cat exits and walks away. Another cat, a calico, is shown using a different Litter-Robot in a hallway. The founder, Brad Baxter, is then shown speaking directly to the camera in an office setting with multiple Litter-Robots in the background. The ad then shows multiple traditional litter boxes with two cats interacting with them, highlighting the mess. The founder explains his motivation for creating the Litter-Robot. The ad then shows the Litter-Robot in action, with a black cat entering and exiting, and a close-up of the litter being sifted. The ad concludes with a black cat using the Litter-Robot in a stylish living room, followed by the brand logo and website.