The initial shot of a Lindt chocolate square swirling in melted chocolate is visually appealing and enticing.

The ad opens with a close-up of a Lindt chocolate square swirling in melted chocolate. This transitions to hazelnuts being shelled and falling, then chopped hazelnuts being mixed into chocolate. A chocolate-covered confection is shown, followed by raspberries being washed in a colander, their juice dripping out. Finally, a chef presents a chocolate bar, and the ad shows a close-up of a Lindt chocolate bar with several squares, ending with a display of various Lindt chocolate bars and packaging.