A man pouring blue beads into a washing machine.

The ad opens with a man pouring blue beads from a Lenor Unstoppables bottle into a cap, then into a washing machine. The camera then zooms into the washing machine drum. We see a rugby player in a locker room, then a close-up of his face. The scene shifts to a rugby field with two teams facing each other. The players huddle together, and then a close-up shows a player smelling his jersey. The ad ends with a shot of the Lenor Unstoppables bottle and a stack of folded clothes.